Cannes Lions
OPENCO, Johannesburg / WORLD LEISURE HOLIDAYS / 2015
Overview
Entries
Credits
Execution
The campaign is inspired by iconic horror movie posters (Children of the Corn, Jaws and Little Shop Of Horrors) showing how children can turn a dream holiday into a horror movie. The contrast emphasised the attractiveness of Ambre Resort’s child-free experience.
Outcome
Children can turn your holiday into a horror movie. Ambre Adults Only Resort is your only escape.
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