Cannes Lions
EARLY MAN FILMS, Mumbai / AMBUJA CEMENT / 2016
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To communicate the cement’s giant compressive strength, we simply used one -
‘The Great Khali’. A giant, both literally and in the world of wrestling entertainment, Khali’s presence brought our idea to life. This mockumentary on Khali shows his struggles with living in a home incapable of housing his own strength.
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