Cannes Lions

V SCAN IMAGING DEVICE

PARTOS COMPANY, Santa Monica / GENERAL ELECTRIC / 2010

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Overview

Description

This ad showcases typical doctor/patient interaction throughout time - progressing from prehistoric times, to dynastic China, to middle-ages Europe, to early 20th century US farm country, and finishing in present day, where the relationship is enhanced with the V-Scan from GE Healthcare, a product that will help change the way doctors see patients. Throughout, the ad is enhanced by the large-scale, incredibly detailed production design, which helps to turn this 60 second commercial into a fantastical, transcendent journey through time.

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