Using Artlumiere’s state of the art building mapping and lighting technology, beautiful, vibrant images and themes from the show as well as great moments in American history were projected in a way that had never been seen before. 5-7min custom video loops ran in each city. In NY, the program was complemented with a video display stand in the taxi cab area leading into the Main Concourse. There, consumers stopped to watch a video which highlighted the history of the Statue of Liberty. In addition, over 1,000 postcards featuring information about the Artlumiere projection and tune-in details for the show were distributed. At Union Station, the program was supported by e-blasts to members who signed up to receive info on Union Station, promoted on the Union Station Upcoming Events webpage, and supported with headline article coverage in Inside Track, a monthly newsletter distributed to Union Station tenants.

HISTORY™ achieved remarkable success by evolving an art installation into a vehicle that built awareness in key consumer and trade markets and created an impact far outweighing those of traditional OOH placements.

The execution was integral in helping America become the network’s highest-rated, most-watched special ever. It was the #1 A25-54 cable program on its premiere night, totalling 2.7 million A25-54 viewers. Within the 3 markets of the execution, all garnered much stronger ratings than History typically receives.The Artlumiere execution elevated the History brand via the extensive buzz received amongst the ad sales industry.

Source: Nielsen