Eight interdisciplinary thinkers from our agency crammed into a 9’x14’ white box in the middle of Dundas Square (the Canadian equivalent of New York’s Times Square) for nine hours of intense brainstorming. We invited passersby to pose random questions and problems to the team inside the box, who then developed and presented a creative solution within 20 minutes.We ran integrated transit ads in the intersection’s bus shelters, placed wild postings nearby, and sent live video feeds from inside the box to Dundas Square’s prominent video billboards. Journalists from two of Canada’s largest daily newspapers participated inside the box. The estimated 117,000 people who pass through the intersection each day would have been exposed to the box, the transit ads, the wild postings and the video billboards. We maximized the integrated media opportunities the high-traffic intersection offered.

Our concentrated media burst achieved astounding results. Think garnered national media attention from both mainstream and trade news outlets. As a direct result of Think, we received calls from three new clients who told us that its unusual approach and unique use of media resonated with them, and reflected the kind of work they aspire to do themselves. Think continues to generate media coverage months afterwards. The agency is now so in-demand we are turning away business to stay true to our boutique mandate.