Cannes Lions
OGILVY & MATHER ADVERTISING LONDON, London / AMERICAN EXPRESS / 2011
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The TV spot observes that the world is in fact just a tiny blue dot floating in the vastness of space. But it celebrates the fact that it has the potential to be a remarkable joyful place.American Express encourages you to seek out some of this potential.Creatively, it was a deliberate move away from past work that featured famous people in smart locations. It removed any sense of personification of the Amex Card member within the creative and it chose an animation style that, while stylish, was at the same time up beat, youthful and optimistic.
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