American Man is a PSA on gun safety in America. Utilizing the catchy slogan of “Clear It. Check It. Lock It.,” the PSA encourages American gun owners to safely handle and store their weapons in order to avoid unintentional and potentially fatal accidents. Using humor to diffuse the tension surrounding this subject matter, American Man stars Josh Lucas as the quintessential American Man walking through the streets of a quintessential American town. He acknowledges the freedom to own a gun but stresses the importance of doing so safely, all while stray bullets fly about, hitting glass windows, cars, one very unfortunate hamburger, and a kevlar-vested Lucas himself. Lucas appeals to responsible gun owners, asking them to remind their gun owning friends and neighbors to remember to “Clear It. Check It. Lock It.”