Cannes Lions
MINDSHARE SPAIN, Madrid / AMERICAN EXPRESS / 2003
Overview
Entries
Credits
Execution
The media department suggested joining the creative idea (Impressionism style of art) and the awareness media to reach the target group: spectacular marketing in airports, creating a small art museum in a place where business people often spend many hours.The media team proposed the idea, selected the spaces with the vendors and the clients and the team's role was decisive in negotiating placements.
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