Innovative and eye-catching advertising vehicle that was implemented during a user campaign whereby a voucher for 25 free stock market trading transactions is offered upon opening an account. For a cross-media effect the classic campaign motif (voucher advert symbolising 25 free stock market trading transactions) is taken up and staged. Apart from a strong branding effect the goal is to make the user enthusiastic about the campaign and open a securities account on the landing page.

Target: new customers, Financial World, traders between 25 and 69 with a net household income of 2,500/euros per month.