Cannes Lions
WALKER, Zurich / AMNESTY INTERNATIONAL / 2009
Overview
Entries
Credits
Execution
This message was delivered online via Swiss weather forecast banners ads.
First, the user saw the current weather conditions in famous places with traditional Swiss music playing in the background. Then he was confronted with footage of the abuse of human rights in other countries and saw two worlds collide.
Outcome
The campaign generated a strong increase in traffic on the AI-website.
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