Amnesty International Venezuela wanted to get closer to young audiences. They asked us for ideas as to how young people could get involved with activism; to be communicated in a modern way, and not as a traditional organisation.

Our idea was to transform Amnesty International and its activism message into a desirable object for people. The most important idea we came up with, was to look for how we could position ‘activism’ in people's everyday life. This is how we came up with the idea to design a Speaker Mug. When observed, the people drinking out of the mugs appear to be ‘raising their voice’ instead of drinking coffee or tea.

With more than 375,000 people exposed to the windows of major retailers, such as Columbia, Levis, etc in 3 of the largest malls in Caracas, this initiative has generated thousands of comments on social networks in Venezuela, like Facebook and Twitter, and has increased requests for records and online activists on the website of Amnesty International in Venezuela amnistia.me. This action received media coverage from television, newspapers and radio.