Cannes Lions
LEO BURNETT IBERIA, Lisbon / AMNESTY INTERNATIONAL / 2010
Overview
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Credits
Description
Amnesty International was about to release Tyrannybook, a social media network where instead of watching your friends, you can watch your enemies. Who are the enemies? Every leader who has no respect for human rights in their territories.
Execution
Instead of using social media, we created Tyrannybook, a social network of our own. Only in it you don't watch your friends, but your enemies. Who are the enemies? Every world leader who has no respect for human rights. Their evil acts are updated in real time on their profiles, so everyone knows what they're up to.
Outcome
The idea spread really quickly in both online and offline platforms, thanks to the help of the people who got the packages, and the ones who heard about the cause from them.
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