Cannes Lions
MEARES TAINE CREATIVE, Auckland / AMNESTY INTERNATIONAL / 2006
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To highlight the ongoing detainment of political prisoners, These ‘simulated real-time’ broadcasts of a prisoner locked in a cell were run over the course of an entire weekend. The time and date specified on each of the ads exactly matched the time and date the ads ran, further emphasizing the idea the viewer was watching a ‘Live’ broadcast.
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