Cannes Lions

AMNESTY INTERNATIONAL

walker, Zurich / AMNESTY INTERNATIONAL / 2008

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Overview

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Credits

OVERVIEW

Description

The main mission of Amnesty International is to uncover, document and make public the abuse of human rights. This campaign shows how human rights are abused each and every day – within only a few hours flying distance of us. The aim is to make people in Switzerland aware of the issue of human rights and to stimulate discussion.

Execution

Postercampaign: Two worlds collide on 200 posters, each one adapted to match its surroundings. The brutal scenes from Guantanamo, for instance, suddenly take place in the middle of Zurich.TV-Spot: Zapping through TV programmes typical of our affluent society, we are confronted in dramatic manner by a reality typified by torture and terror - presented by daily TV programmes and idols like Francis Wilson, Nicholas Parsons.Press: Especially created ads were integrated in the event-calendar of the biggest Swiss Newspaper. Placed among the event-listings of the local cities, they immediately confront the reader with torture in Guantanamo, Beijing, Rangun.

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