The main mission of Amnesty International is to uncover, document and make public the abuse of human rights. This campaign shows how human rights are abused each and every day – within only a few hours flying distance of us. The aim is to make people in Switzerland aware of the issue of human rights and to stimulate discussion.

Postercampaign: Two worlds collide on 200 posters, each one adapted to match its surroundings. The brutal scenes from Guantanamo, for instance, suddenly take place in the middle of Zurich.TV-Spot: Zapping through TV programmes typical of our affluent society, we are confronted in dramatic manner by a reality typified by torture and terror - presented by daily TV programmes and idols like Francis Wilson, Nicholas Parsons.Press: Especially created ads were integrated in the event-calendar of the biggest Swiss Newspaper. Placed among the event-listings of the local cities, they immediately confront the reader with torture in Guantanamo, Beijing, Rangun.