We've developed a web-font designed to protect the privacy of those who have something to say on the internet. Inspired by CAPTCHA and encryption techniques, it has small graphic interventions that keep machines from reading each letter's shape. Its code is completely shuffled every 24 hours so that automatic tracking systems can't detect the words written with it. We've invited influent bloggers to use it on their pages. They only needed to compose their posts on www.mutantfont.com where they could generate a code that they simply had to paste in the HTML field of their blog-publishing platform. After that, his post would import our Mutant Font, and machines would not be able to automatically track the text. We lauched the campaign in March 2015. In a week, we were able to engage hundreds of bloggers to start using it, transforming their content into media to our cause.

Amnesty International Brazil published a research on Online Privacy, showing us that 80% of Brazilian people are against the american government intercepting, storing and analysing the internet in Brazil. Amnesty International wanted to raise awareness to this matter with a strong and engaging digital campaign.

There's no denying on the growing influence that blogs have on people. Aside from being huge influencers, these publishers are one of the main victims of persecution when online privacy is violated. So, we decided to create a campaign to engage bloggers and use their online space as a media to our cause. By simply using the Mutant Font to post new content, bloggers showed their support for online privacy and helped us raise awareness and stimulate debates about this matter.

Right after its launch, the project sparked off debates worldwide, becoming news in important publications such as Fast Company and PSFK. It became a topic on the World Wide Web Consortium (W3C), about Public Privacy. Hundreds of blogs from Brazil and abroad started using Mutant Font in their posts to show their support for our campaign, impacting millions online. Mutant Font was also tweeted and posted on facebook by thousands of people.