Amnesty International decided to make public a serious violation of human rights: violence during delivery.To get it known, we created a video that showed what many of the 44,000 women who bear children each year in our country go through.44,000 possible cases of violence that with everyone's help should reach 0.We created ceroviews.com.uy and to communicate that it is possible to make this problem disappear with everyone's help, the counter decreased 1 view every time the video was played.

We created ceroviews.com.uy and to communicate that it is indeed possible to make this problem disappear with everyone's help, the counter of the video subtracted one view each time the video was played.

We launched this campaign on the 25th of November, the International Day for the Elimination of Violence against Women, in order to attract media attention.

For the first time the issue became the main story in the news and also reached the Goverment authorities, who publicly acknowledged the abuse.The 'comment' section received 384 stories of violence which were gathered in 'a book that should not exist', which was personally delivered to the Ministry of Health.

Nowadays, a new law of Reproductive Health is being studied and all complaints received are being investigated by authorities.In 11 days, 0 Views became the least viewed video on the internet.Amnesty International Uruguay had the greatest media exposure ever.