Cannes Lions
SAATCHI & SAATCHI, Frankfurt / AMNESTY INTERNATIONAL / 2008
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Fewer and fewer young people are involved in charitable work, nor do they support charitable organisations like Amnesty International. In particular young men would rather spend their time on the internet rather than doing something more meaningful.Therefore the brief was to develop a commercial that could be distributed through the internet and that adresses young men in particular. This spot is a ground-breaking appeal.
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