Cannes Lions
OGILVY AND MATHER AFRICA, Nairobi / NATIONAL AUTHORITY FOR THE CAMPAIGN AGAINST ALCOHOL AND DRUG ABUSE (NACADA) / 2013
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Unprecedented violence rocked Kenya after disputed Presidential elections in 2007.
1,300 Kenyans lost their lives and over half a million others displaced from their homes.
Thousands of inebriated youth run amok in gangs destroying property and attacking people
5 years later, another tense general elections at hand, Kenya was teetering on the brink of returning to those dark times.
By showing a Kenya flag burning in an alcohol bottle to create a powerful molotov cocktail,
we highlighted the role played by alcohol abuse in Kenyan elections