Cannes Lions
TBWA\PARIS, Boulogne-Billancourt / AMNESTY INTERNATIONAL / 2011
Awards:
Overview
Entries
Credits
Outcome
The media cover has been great. Thanks to the journalists that lit up the candle live, 11,5 million people have been exposed to the issue.As fallouts of the initiative:-the president of Amnesty International has been invited to present the whole campaign in the news cast of the leading channel in France.-15 countries have deployed the campaign locally, a first for the Amnesty international network.On the 11th of November 2010, the UN has voted the moratorium against the usage of death penalty all over the world.
Similar Campaigns
12 items