The objectives of the project were awareness building through sound, imagery and branding elements, as well as recognition for participation and association with Amnesty. Furthermore, Amnesty wanted to inform the audience of six "Amnesty days" during the coming year. Awareness building was to be achieved through placing Amnesty on the desktop of user/participants with a series of randomised branding elements, combined with sound and video related to the work and cause of Amnesty. A small microsite attached to the main site was linked to the screensaver where those who accepted would be placed into a "Those that make a difference" list according to their contribution. The free version of the screensaver was available, but for those who donated money, the downloaded screensaver would discreetly display how much they had donated. In order to promote the "Amnesty days" the screensaver was programmed to respond to the computer system clock. On the day the skin of the screensaver would completely change colour, sound and imagery and make an announcement for the coming event in the bottom of the screen. Additionally, the microsite contained a "tip-a-friend" function for viral marketing of the screensaver campaign. Income generation was achieved by easily allowing participants to access the campaign microsite through the screensaver and donate money online. The target group was computer-enabled supporters of human-rights. The screensaver was developed for both PC and Mac and the web site was quality tested on both platforms.