The perfume witnessed a great launch not just in Brazil, but also across entire Latin America. The objective was to spark debates and to go beyond cosmetic talk to a more meaningful space. It did just this by getting people involved in every country of the region through youtube and facebook. This had an impact not just on sales, but equally interestingly the film itself got recognition. It was screened at the Peru Film Festival, and at the Havana Film Festival. The question whether a perfume brand can enter a real, philosophical space has always been a question for Natura. The answer came with Amor America.