Cannes Lions

Empowering your future – Living with squamous lung cancer

COMPLETE HEALTHVIZION, Macclesfield / ELI LILLY AND COMPANY / 2017

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Being diagnosed with lung cancer can make people feel like their world is falling apart and leave them with an overwhelming number of questions. Alternatively, the shock of diagnosis may leave them feeling so disoriented and lost that they cannot think of any questions to ask. While there is a lot of general information on lung cancer available, there are few resources specifically to help the half a million people worldwide who are diagnosed with squamous cell lung cancer (SqCLC) each year.

We needed to empower people with SqCLC, and their families, to ask the right questions so they can fully understand this type of lung cancer, its diagnosis, symptoms and treatment options, and reliable sources of helpful information. Ultimately, we needed to provide a simple, yet thorough, explanation of the disease and available treatment options that patients can reference to enable them to better manage their own treatment journey.

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