For this action was selected an Argentine blockbuster film 'Un novio para mi mujer' in Village Cines, one of the biggest cinema complexes. Atomizers were rented and placed strategically in one of the theatres, with their purpose to spread the perfume while the advert of the product was being shown.

Besides, the themed theatre had banners and materials with the brand image inside and outside the theatre.

The campaign during the weeks of action amplified the concept and message that at the same time were contacted through mass media and whose coverage of action was complemented with print media.

As result of the themed theatre, more than 35000 spectators were contacted, who went to watch the most promoted film of the year: 'Un novio para mi mujer' that had more than a million spectators. The audience could experience a themed theatre and find themselves as part of the message; at the same time they could not only smell the fragrance but also listen to the music and watch the images that Natura wanted to transmit to them.With a similar investment for an insert like a sampling in the cover of a women's magazine we could achieve a beating effect connected to an important cinematographic launch.