To achieve our goal, we teamed up with a tickets site on the web and one of the biggest cinema networks in the country, after all, more than 60% of movie theatre tickets are sold on the Internet.When the user purchased 2 movie tickets, he was impacted by a banner asking if he was going to watch the movie with a woman. If so, he was invited to record a personalised tribute to her hair using his webcam through the banner itself.

The video of the action reached: 212,000 shares of the video on Facebook, 54,000 likes and 14,000 tweets mentioning the video.Besides that, the Natura Plant shampoo line achieved an increase of 3% of share in sales of the products of the brand and generated spontaneous media in magazines, blogs, newspapers and pay TV measured in US$ 2.3 MM.