Cannes Lions
LANDOR ASSOCIATES SRL, Milan / AMPLIFON / 2016
Overview
Entries
Credits
Description
Imagine your daily office routine becoming an eye-opening synesthetic dream.
Imagine entering a portal that change, just for a moment, your perception of what is real and what is not, enabling you to experience, the future of Amplifon.
Execution
A simple red poster with a call to action invites the employee to download the AmplifonSee app and then frame the poster.
Through the use of augmented reality the poster shifts into a motion graphic video that brings the employee into an unexpected synesthetic experience of motion and sound.
Outcome
Huge impact on internal brand's culture and total commitment of the global leader and marketing team.
Similar Campaigns
11 items