All the emotions of hearing.

Amplifon redefines the perception of what hearing means by widening the brand parameters to new territories that build a seamless, synestetic expression of the essence of sound. A 360°approach -exploiting the connection among all human senses- pushes the experience further, by surprising customers with immersive digital interactions at all touchpoints, by engaging the expert network of audiologists, and by on-boarding the financial and medical community in a true category turnaround.

The look & feel was created using a modular framework in an effort to provide optimal communications support across all target cluster audiences.

A visual language able to exploit the main drivers of the Brand, talking with a clear and rational approach expressing expertise, while introducing a full-colored palette and use of head-lines to focus on innovation and surprise of rediscovering a world made of sound.

From a static to a dynamic and contemporary visual identity with a digital and motion-animation attitude. A proprietary audio logo that introduces Amplifon through the sense of hearing, as is imperative for a brand that wants to give back the emotion of sound to its audiences

In order to engage the internal audience and communicate to all the Amplifon’s employees the new brand positions and the Brand Drivers, a teasing activation has been set.

A call to action transforming a printed poster into a motion generative video that, through augmented reality, bring the employees into an unexpected synesthetic experience.