Friends are absolutely the protagonists of this campaign. The purpose of the microsite is to dedicate a song to a friend of yours: Amigo Mío Siempre Tú Echándole Labia (Dear friend you have always been so talkative). Each song can be dedicated to every kind of friend, the metro-sexual... All the songs start with words that match with the first letters of Amstel. You can be the protagonist by inserting your photo. It will be the image that sings the song to your friend. It’s fun and easy.