Our ad follows the journey of an Amstel Lite bottle from its creation in the Amstel Lite Factory to the moment it decides to make its play and catapult itself into the world. From this point on, the bottle creates an opportunity for a barber, with the aim of helping him to make his play.

The music was licensed.

We needed to find a song that brings to life the playful nature of Amstel Lite but still added to the telling of the story. C2C’s “Down the Road” fitted perfectly as not only do the words relate to the journey the Amstel Lite bottle is going on but the music is fun, upbeat and light, which is exactly what our ad needed to be.