Cannes Lions
PUBLICIS AMBIENCE, Mumbai / SANCTUARY MAGAZINE / 2008
Overview
Entries
Credits
Execution
The media innovation used the title name on the cover of Sanctuary Asia magazine. The letters “Obi” were pasted over the part of the word “Sanctuary” so it formed “Obituary”. By turning over the flap, readers learned about the problem of the reducing forest area.
Outcome
Regular readers and the general public wrote letters in response and vowed to be more proactive in their efforts to preserve the environment.
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