Dubai Lynx
LEO BURNETT, Dubai / MCDONALD'S / 2023
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The Grand Chicken Peri Peri is a new limited-time-only burger launched by McDonald’s Qatar. As an evolution of the already widely popular Grand Chicken Spicy, this is a burger that everyone should try. Unfortunately, there have been many people throughout the long course of our history who never got the chance to try this great burger, simply because they lived too early. That’s why in this campaign, we sincerely apologize to all these historical figures, begging for their forgiveness for not creating this burger earlier. The spots end by mentioning that the burger is only available for a few weeks and includes a plea for the audience to try it now, so we wouldn’t have to apologize to them as well for missing it.
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