Cannes Lions

An unexpected reward

O ESCRITORIO, Estoril / BENFICA FOUNDATION / 2016

Film
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Previous note:

This is not a scripted film, it's a short documentary telling a moving story we witnessed while developing an initiative for Benfica Foundation.

On November 2015 we heard about a group of kids in a small village of Cape Verde who share pairs of shoes so more of the can play football.

We decided to amplify their touching story and send over Nuno Gomes – a former SL Benfica player and national idol – to surprise them with a special Christmas gift: a brand new pair of football boots.

However, what was supposed to be just a heart-warming initiative suddenly turned into an overwhelming lesson of generosity, as more and more kids arrived and the lucky group immediately decided to share their new boots with them.

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