To make men feel the same what women feel when they are harassed in the subway.

We put a seat with the shape of a man's body in the Mexico City Subway, and reserve it for men to sit on it.

We film their reactions, those of the rest of the passengers, and upload it to social networks.

In just a few hours the video spread throughout the world.

We made that Mexico and the whole world talk about this public issue, first the passengers of the Mexico City Subway, and then the main newspapers and blogs around the globe.

Views: 46.5 million

Shares: 600 thousand

Impressions: 445 million

Social Media Reach: 329 million

Earned Media: $12.5 million