Schools and families form a large part of the Joburg Zoo’s audience. Since this activation ran in a shopping centre situated next to four schools, it was able to reach both existing and potential new zoo-goers from these schools.

Awareness and attendance at the zoo’s new exhibit invigorated ticket sales.

Ticket sales within the first month of launch were up by 25%.

The idea generated free PR and earned media worth ZAR500,000.

Within a week of being up, approximately 1800 children knew about it and when questioned at the site said that they were interested in visiting the new exhibit.