One of the part of our promotion was promotional activation in one of the most famous rock-bar in the city.

We received direct contacts our brand with their target audience - musicians.

Background:

True musicians are interested in music only.

Idea:

To create a visiting card that would be valuable for musicians and so worthy that it would be a pity indeed to lose it.

An original visiting card similar to a musical instrument!

We created the world’s first musical business cards capable of playing the legendary melodies by Queen, Nirvana and Deep Purple.

For this purpose the cards were covered with special marks providing a certain consequence of notes. By following simple instructions one can play the corresponding melody.

Musical business cards were distributed among the shop’s visitors and musicians and in one of the key rock bars during musical event Cover King (as a self-sufficient promo tool).

Results:

• Huge interest and positive emotions among visitors, musicians and their friends

• The initiative raised the number of visitors twice.

• An excellent PR cause.

• A wow effect.

• Being attractive souvenirs, visiting cards were soon out of stock.

• AS a result the client ordered an additional edition.