In order to make the screen move inside the movie hall we had to use a simple slide projector. The projector was placed at the center so that the slide we projected would hit the center of the screen. Later using a simple turn table we were able to maneuver the projector to one side of the movie hall. We ensured that the movie hall was dim lit and that all the lights were turned off so that the projection would not be lost as it moved from the center towards a corner of the hall.

Iodex sales that week increased by 5% with stores in the vicinity of the movie hall registering excellent sales. Those people we spoke to including a older gentlemen felt that the promotion was instrumental in him buying Iodex for his household. The client, after this initial promotion activity has taken the same across the country into bigger metros as well as small town areas where the activity hopes to achieve greater success.