Cannes Lions
GREY LONDON, London / GLAXO SMITH-KLINE / 2012
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Lucozade needed to find a cool, credible way to tell the world what it stood for.A brand on a mission to enable, challenge and inspire everyone to find their true energy. It wanted people to live, not exist.Lucozade Lite was the second in a trilogy of bespoke energy platforms – sporting energy at its most playful.We bought together two emerging trends; quad-skating and dubstep.
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