Cannes Lions

...And That's the Smell of Archer

FCB CHICAGO, Chicago / ARCHER+WOLF / 2016

Digital Proof JPG
MP3 Original Language
MP3 Original Language
MP3 Original Language
Digital Proof JPG
Digital Proof JPG
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In this advert a British man tells the story of a handsome distiller, hosting a whiskey tasting to a nefarious buyer who he suspects is wanting to kill him. The tension builds until it becomes clear that the buyers pet raccoon is a double agent and poisons his owner. The story’s purpose is to paint a scene that describes the smell of Distillery air freshener by Archer.

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