We open slowly on a can of Archer Air Superiority as an English narrator tells a descriptive story of a man driving a vintage Italian roadster through the busy streets of Rome. As he drives, his attractive companion decides to shave him, and a high-speed make-out session ensues. During the narration, we flash-cut to brief visuals of the story. Very quick shots that just tease the viewer with a glimpse of what the narrator is saying. A gearshift knob. Sun-beaten leather. A skirted haunch. At the end, the flash-cuts stop, and we land on a full shot of Archer European Sports Car, insinuating that the story the viewer just heard is what the product smells like.