Andok’s is a popular local chain of roast chicken restaurants and stands. They have never prioritized advertising, but in recent years, the number of strong competitors in the roast chicken market has been steadily increasing and many of them advertise aggressively. To assert its presence, Andok’s needed to stand out from the over-produced ads of its competitors. So they took the opposite route and released this refreshing low-budget radio commercial that shows that they put their money where their chicken is.