The creative execution for the website was done using a graphic treatment of thousands of pictures of girls, made to look like a pixelated computer screen thus engaging the consumers. The copy was written to underline the relationship a group of girls share, based on various insights.

Within six months of its campaign launch, the website had over 200,000 registered users and more than 500,000 visitors across India.Currently, the website boasts of more than 500,000 registered users and an average time of more than 15 minutes per visit.