Spikes Asia
FIN DESIGN + EFFECTS, Sydney / COCA-COLA / 2016
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Inside a massive stadium an exhausted Andrew Bogut rebounds off an opposition player and looses his footing, sending him flying to the floor. Play halts as Bogut catches his breath. A trainer passes him a Powerade which he guzzles with intensity. In a new shot a reenergised Bogut takes the ball and sprints towards the other end of the court. As he steps in slow motion the VO describes the electrolytes that Powerade replaces and within each of Bogut's steps the periodic symbol of said electrolyte appears.
Bogut swerves and dodges all the opposition players and with help from his team mate slam dunks a winning ball.
A hero shot of the Powerade bottle is surround by the 4 periodic symbols float around the bottle as play continues in the background.
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