Cannes Lions
TRY ADVERTISING AGENCY, Oslo / TINE / 2015
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We see a Norwegian boy and his Moroccon girlfriend in a busy street in Morocco. She tells him that her father is coming soon, and begs him not to go into the city. He replies that is why he has to go. He leaves her and enters into a knife shop. A package is delivered, and he runs home to his girlfriends home. His girlfriend and his girlfriends father meets him. Our Norwegian boy opens the package. It's a cheese slicer. He slices some traditional Norwegian brown cheese, and lets the father taste. The father answers in Arabic that he hates the cheese, but kind of likes the boy.
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