ANESVAD launches a new concept in interactive sports.The Spainish Non-Governmental Organisation, ANESVAD, has launched an interactive spot that introduces a new way of using interactivity. With this new concept, the "pay-per-no-view", the spot enables the user to pay to stop seeing the worst scenes of real life, by helping them disappear, just like the pay-per-view system enables him to see the best films or sports events, etc.This new means of interactive communication aims at making the viewer aware of a problem while giving him an instant soltution: the fast and simple means of making a donation. So, for the price of seeing a football match in pay-per-view, the user can now collaborate with the cause of his or her choice just by pressing a button on his remote control.Until now, an interactive spot consisted of a traditional spot with a change of sound or over-impressions, leading the user to an application where he connected to a test, a game or promotion. ANESVAD's interactive spot also consists of a spot and an interactive computerised application but, as opposed to what happens in those other cases, this is the first time that the spot has been created especially to communicate the idea of the application itself.The spot approaches a problem and the application provides the immediate solution, so they form an indivisible whole.The first interactive spot drawn up by an NGO was created and developed by the DoubleYou interactive agency in collaboration with DoubleYou Remo. It was produced by the sudiovisual producer Caiman; the technology provider was Fresh IT.The spot was broadcast on Via Digital from March 19th to April 8th 2001.