Cannes Lions
MOMENTUM, Gothenburg / SCA HYGIENE / 2015
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Description
We see a group of people gathered at Stureplan in Stockholm, looking at the famous structure/landmark “The Mushroom” which has a gorilla sitting on top. People are talking to each other, looking at and filming the gorilla.
Cut to a tiger walking in a park. People in the park look shocked and are backing away from the tiger.
Cut to three elephants, standing in the middle of a road, blocking it for a bunch of cars that are honking at them. One guy gets out of his car, with a confused look on his face, looking at the elephants.
Cut back to the tiger in the park. It’s sitting on the grass, licking its paw. A baby is walking up to it. They are looking at each other.
Cut to the gorilla, as it sees a baby walking up to the structure it jumps down on the ground. They are looking at each other. The gorilla points at the baby’s diaper, which has a picture of a monkey on it.
Cut to a packshot of the new Animal Collection from Libero.
In the end you see a baby walking across the road followed by the elephants.
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