Colgate has made great contributions to good oral health care practices in Vietnam. Its annual Oral Health Care Month attracts the participation of hundreds of thousands of children and parents across the country. The Colgate Bright Smiles, Bright Futures oral health care education program is one of the most far-reaching and successful children’s oral health initiatives in the world.

Colgate SqueeZee has proven that brushing teeth can be fun for kids. This simple innovation helped to promote good oral health for kids. Kids are happy, and parents are even happier. And Colgate changed a dull and boring routine into something kids look forward to every morning and night (and perhaps in-between).

3,000 Colgate SqueeZee school packs were given away free to selected schools in Vietnam. We hope there are now 3,000 happy school kids brushing their teeth without much prompting from their happy parents.

SqueeZee promo stocks cleared shelves in less than 6 weeks. 45% better take-up rate than previous promo item. 53% of stockists requested for SqueeZee to be replenished on shelves from Colgate's sales team.