Horses who pull carriages in New York are subjected to brutal conditions and treatment. So, although taking a ride around New York might seem romantic, it really isn’t.Much like this radio ad.We hear a man serenade a couple who are taking a horse-drawn carriage ride. At first the song seems romantic, but it quickly turns out to be about the cruelty the horses are subjected to.

Devon Dentler is as clueless about site design as he is animal abuse in Hollywood, and we wanted the website to reflect that. It also needed to stand out amongst more polished talent agency pages. The animated GIFs, though extraordinarily tacky, served as huge traffic drivers for the campaign videos.

The posters reflect the absurdity of wild animal “actors’ in general. They look like they could be real… and that’s what’s frightening

Everything drove to the YouTube videos, which received thousands of hits in their first week with absolutely no PR.