To give the citizen a special place during the COP21, we used GOV, the digital democracy application. GOV was paired up with 2,500 CLEARCHANNEL outdoor digital billboards to share in real time the proposals sent by thousands of French citizens and dozens of International leading figures. For the first time in France, opportunity was given to vote into the streets onto dedicated billboards while results were published in real time.

The campaign took place on iOS and Android mobile application, paired up with digital billboards installed in the 15 biggest French cities and went viral on social networks. The campaign lasted for ten days. The operation succeeded in hitting and involving a large panel of GOV users and followers, as well as people exposed to digital billboards while walking in the street.

The campaign hit 20 million people in 15 French cities and 16 touchscreen billboards were developed especially for the campaign to enable citizens to directly vote in the streets.

Within a week, 210 000 opinions were expressed. (110% rise vs. usual numbers)

The application was downloaded 5000 times, thousands of tweets were posted and 350 articles were published.

Inspired by this unique experience, severals French local authorities came to GOV, in order to locally involve people into the public decision process through dedicated dialogue applications.