Cannes Lions
SPRINGER & JACOBY, Hamburg / INTERNATIONAL FUND FOR ANIMAL WELFARE / 2009
Overview
Entries
Credits
Execution
For this purpose, we modified the coin-operated viewing telescopes on the visitor terrace of Hamburg Airport.Instead of the expected Boeing 747- landing, visitors witnessed a spectacular jumbo landing.And thus "automatically" donated money to IFAW.
Outcome
Soon the modified viewing telescopes became a highlight at the airport.Within one month we collected over 14.000 fifty Cent coins, 23 Yugoslavian dinar and 500 Italien lira for the IFAW.
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