Tons of harmful chemicals contaminate nature every day as a result of laundry cleaning. This alone puts hundreds of animal species in danger. The objective was to provide a visually driven approach that puts this reality in perspective with a positive spin, rather than focusing on the negative aspect of it. We did so by anchoring the two core benefits of using Green Works. As the leading biodegradable cleaning product, Green Works not only protects clothes, it also protects the environment. Its ingredients are as effective and eco-friendly with all kinds of fabrics as they are with nature.