#AnimalsDoWhat is a campaign that doesn’t use sad kittens to get people to donate but rather celebrates animals by pointing out the amazing things they do for us.

Like did you know a cat’s purr can heal human bones?

We tactically linked animal facts like this to every aspect of people’s lives to show the crucial role they play.

Not only did this campaign help people see animals in a new light, it increased donations by 400%, which means the NSPCA can keep helping the animals that do so much.

NSPCA asked us to come up with a campaign that would help them get some much-needed funding, we needed to find a way to make all people care about animals – not just the bunny huggers.

Introducing Animals Do What – a campaign that doesn’t use sad kittens to get people to donate but rather celebrates animals in all their glory by pointing out all the amazing things they do for us humans.